WorkBrand Campaign
Evolve
A demonstration brand campaign built around portraiture, type and a single idea.
- Status
- Demonstration
- Client
- Fictional brief
- Year
- Sample
- Services
- Identity, Art direction, Campaign stills
Demonstration case study. This is not a verified JMC project.
Challenge
The imagined organisation has a name people recognise and a visual system that no longer matches how it wants to speak.
Approach
The sample campaign keeps one portrait language, a restrained palette and a line of type that can move from a poster to a digital cover without being redrawn.
Outcome
This demonstration does not report recall, sales or sentiment. Those claims would need a real engagement and verified numbers.
Next demonstration
NextGen Platform